Collections
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Sweatshirts
Celebrate culture in comfort with our Desi South Asian Sweatshirt Collection —...
Featured products
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Bollywood Chai Lover Spill The Chai Short Sleeve Tee
Regular price $24.00 USDRegular priceUnit price per$34.00 USDSale price $24.00 USDSale -
Bollywood Desi Chic South Asian Short Sleeve Tee
Regular price $24.00 USDRegular priceUnit price per$34.00 USDSale price $24.00 USDSale -
Bollywood Desi Punjaban College Crewneck Sweatshirt
Regular price $40.00 USDRegular priceUnit price per$50.00 USDSale price $40.00 USDSale -
Bollywood Desi Queen Pop Art T‑Shirt Vibrant Four‑Panel Indian Portrait Tee
Regular price $24.00 USDRegular priceUnit price per$34.00 USDSale price $24.00 USDSale -
Bollywood Desi Super Girl Boxy Tee
Regular price $35.00 USDRegular priceUnit price per$45.00 USDSale price $35.00 USDSale -
Bollywood Desi Vibes Short Sleeve Tee
Regular price $24.00 USDRegular priceUnit price per$34.00 USDSale price $24.00 USDSale
500+ Happy Customers!
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Nidhi
Perfect t-shirt for casual outings, brunches with friends and family. ❤️
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Bazigha Khan
Great quality. Really cool sweatshirt. Happy with it!
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Tehmina Naqvi
Loved the 'I ❤️ Chai' Sweatshirt. Great quality and print! My favorite sweatshirt.
A Little Chai. A Lot of Color!
We're made of strong chai, Bollywood nostalgia, familiar streets, and a love for all things colorful. At URB GEN, we turn those little pieces of home into bold graphics, playful expressions, and everyday streetwear with a desi soul. Because while the world fills its racks with gray and beige, we're here for the color, the culture, and everything that makes us unapologetically us.
Blog posts
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South Asian Streetwear Meets Pop Art: Colorful ...
Priti SrivastavaSouth Asian fashion has always celebrated vibrant colors, intricate artwork, and bold cultural expression. From colorful Indian street markets and traditional textiles to iconic Bollywood imagery, our heritage is filled...
South Asian Streetwear Meets Pop Art: Colorful ...
Priti SrivastavaSouth Asian fashion has always celebrated vibrant colors, intricate artwork, and bold cultural expression. From colorful Indian street markets and traditional textiles to iconic Bollywood imagery, our heritage is filled...
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Fall Styling: How to Make Your Everyday Sweatsh...
Priti SrivastavaRefresh your fall outfits with five simple layering ideas, from balancing proportions to mixing textures and adding a personal finishing touch.
Fall Styling: How to Make Your Everyday Sweatsh...
Priti SrivastavaRefresh your fall outfits with five simple layering ideas, from balancing proportions to mixing textures and adding a personal finishing touch.
